The trick of using Social Media to promote Daily Soaps…

The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. And the weapon of social media is perfectly used by the Daily soap people perfectly to gain the attention of the people and to make them aware and also to keep them informed about the current status of the Serial.

With few ways to band together and a geographically dispersed community of fellow soap opera viewers, dedicated viewers of shows formed fan clubs, some with the intent of official affiliation with a soap. These fan clubs were the first attempt at moving beyond small, loosely affiliated fan networks that often were driven primarily by other relationships (family, friends, coworkers, classmates) and facilitated the development of a larger social network of fans explicitly centered on their common interest in these shows.

The Internet has changed greatly from the discussion groups of the 1990s to the variety of forums available today.  for instance, online discussion groups were still in their infancy; a far wider diversity of soap fan communities can be found today. Now, discussion forums exist alongside a variety of soap news sites, blogs, podcasts, and video sharing sites, as well as other emerging sites of social networking for fan communities that reflect changing Internet technologies and cultural practices. Further, a much greater portion of the viewership has signed on in the past decade, even as a number of soap viewers have turned out, as declining viewership numbers reveal. However, the Internet did not rise to meet all the needs of the fan community simultaneously, but only as it became technically possible to port these social practices online from offline fan network behavior.

 The soap opera linked to and embedded in ongoing discussions, integrating these new online behaviors into existing and prevailing modes of online soap opera social networks. And have made the audience to stick with them in the name of entertainment.