The Daily Soaps Opera is the business, affecting
how and what people think. To believe that people are able to disregard
everything they perceive in the entertainment media because the scenarios
presented aren't literally "true," or because they are loosely staged
simulations of reality (as in "reality" shows), we would also have to
believe that people disregard all messages in advertising, since ads commonly
present actors and models in simulated situations. But that is simply not how the
human mind works. In order for an entertainment show or commercial to be
effective, the audience must identify in some way with the characters and what
they are doing, even if some aspects of the situation are
"unrealistic."
As we all know women are more interested in Daily
soaps than that of men’s ration and after doing all the household work the only
option left for them is to watch the repeated episodes of the serials. Though
they have seen the same episode a day before the interest is not lost they still
like to watch it again and again. And as the Bullet Theory all the melodramatic
Seans hits the minds of the viewer and its results to the manipulation of that
same events in real life.
Most people would probably admit that this very
ad has some positive general influence on society's view of women in the
workplace. And as India is a country were women are more attached toward the
emotional part and they are very concern about the character in the serial as
if they are someone special to them. This mentality leads to a very in-depth
dilemma of relating to a particular character as if they are seeing themselves
in that particular situation. And even in some of the melodramatic situations
in the daily soaps they also try thinking and behaving like that particular
character. The best example is of Tulsi from SAAS BHE KABHE BAHU THE… everyone
including me, if try to portrait any Indian daughter in law the first image
which comes in our mind will be of Tulsi.
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